Privacy Policy

Last updated March 2026

Who we are

This website is operated by 1stWellbeing Ltd (trading as SXP.ai), registered in England and Wales. We are the data controller for any personal data collected through this website.

For any privacy-related queries, please use our contact form and select "Privacy Request".

What data we collect

When you submit the contact form on this website, we collect:

• Your name
• Your email address
• Your enquiry type
• Your message (if provided)

We do not currently use cookies or analytics tracking on this website. If this changes, we will update this policy and add a cookie consent mechanism.

Why we collect it

We use your data solely to respond to your enquiry, arrange a product demonstration, or provide you with information about SXP.ai that you have requested. We will not use your data for any other purpose without your consent.

Legal basis

We process your personal data on the basis of legitimate interest - you have contacted us requesting information about our products, and we need your contact details to respond to that request.

Who we share it with

We do not share your personal data with third parties for marketing purposes. Your data may be processed by our email and CRM systems in order to respond to your enquiry. All processors are bound by data processing agreements and are required to handle your data securely.

Data retention

We retain your contact form data for as long as is necessary to manage our relationship with you. If you do not become a customer, we will delete your data within 12 months of your last contact with us, unless you ask us to delete it sooner.

Your rights

Depending on your location, you may have the following rights in relation to your personal data:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request restriction of processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

These rights apply under the UK GDPR, EU GDPR, the Australian Privacy Act 1988, and applicable US state privacy laws. To exercise any of these rights, please use our contact form and select "Privacy Request".

Supervisory authorities

You have the right to make a complaint to the relevant data protection authority in your jurisdiction. We would encourage you to contact us first as we aim to resolve any concerns promptly.

• UK - Information Commissioner's Office (ICO) at www.ico.org.uk
• EU - your local Data Protection Authority
• Australia - Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

SXP.ai product privacy policy

This policy covers the SXP.ai website only. If you are a user of the SXP.ai AI assistant or Wellbeing App, the product privacy policy that governs your data is provided separately by your institution and is available at sxp.ai/privacypolicy.